THE NEW NORMAL
We are aware of the tectonic and the life defining changes that have engulfed the world… in an instant, otherwise which the changes in a normal course would have taken years for Global Consumers to evolve to, giving marketers sufficient time to be in sync.
Yes, we are also aware that most businesses across sectors that have successfully ridden this disruptive time have had the Acumen and Agility to change along with their consumers.
The attitude and behavior of the consumer has undergone a paradigm shift & so has the information consumption in terms of content, space and time… driving us to discover ways to ENGAGE the transitioning consumers.
...But what about consumer insighting?
Has the industry of information and insights also kept pace with this revolutionary change?
We need to sync and co-relate the “New Normal” with a whole new set of fresh and lateral thinking for the changed client reality.
We CORRL8 (pronounced “Correlate”) are the agent of change in the entire insighting journey that sync in like a well-oiled cog in the Consumer – Marketing – Insighting tripod machine. Our conviction is mapping the changed “lifecycle” with an evolved “innovation cycle” with new standards of insighting and servicing.
We are the winds of change riding on Innovation and Integrity as the pillars of new research world.
CORRL8 Insights is all about finding the connection within the data, creating mutual relationships on expertise, sectoral knowledge and trust between clients and us.
The CORRL8 logo epitomizes the attitude of the CORRL8ers – always eager to learn new and innovative ways, symbolized as CL, which though taken from CORRL8, embodies “consumer learning”. Consumer Learning is just as vast as is deep, like the ocean…blue at the top shimmering with trends and consumer stereotypes that slowly transitions into darker shades as we go deeper to unearth the consumer behaviors and brand dynamics to possibly uncover the consumer archetypes.
The CL in the logo is suffixed by number ‘8’ to not only signify CORRL8, but also to symbolize Determination, Persistence and Studiousness in our approach to Consumer Learning. Importantly, we the CORRL8ers believe 8 or ∞ is the bedrock that reinforces our infinite commitment to CL, which in essence is the DNA of CORRL8 Insights to be able to stand shoulder-to-shoulder with our clients on their everlasting quest to decode the everchanging consumers.
Headquartered in Mumbai and a Branch Office in Delhi.
We have a PAN INDIA presence with Associate Offices in all major cities across the country.
We have comprehensive reach in urban, semi-urban and rural markets.
